Five Places Every Track Should Display a TrackTune QR Code

TrackTune can help fans hear and follow live race announcer audio directly from their phones. But first, fans need to know TrackTune is available at your facility.

That is where good race track signage can help.

Displaying a TrackTune QR code in high-traffic areas gives fans a quick way to access TrackTune information from their phones. Instead of expecting spectators to remember a website address or search for TrackTune later, your signage can point them in the right direction while they are already at the track.

So where should you put your TrackTune QR codes? Start with places fans naturally stop, wait, or pass through during race day.

1. The Ticket Booth

The ticket booth is one of the first opportunities to introduce TrackTune to your fans.

Fans are already stopping to purchase tickets, show admission credentials, or ask questions. A TrackTune sign near the ticket window can let them know that live announcer audio is available through their mobile devices before they enter the facility.

Keep the message simple. Tell fans what TrackTune does and give them a QR code they can scan for more information.

2. The Front Gate

Your front gate may be the highest-traffic location at the entire facility.

Placing TrackTune signage near the entrance gives every arriving fan another opportunity to see that the service is available.

Make the QR code large enough to scan comfortably and position the sign where people can see it without creating congestion at the gate.

This is also a good place for a simple reminder such as "Hear the Announcer on Your Phone With TrackTune."

3. The Concession Stand

Fans spend plenty of time at concession areas throughout an event, which makes them a useful location for TrackTune signage.

While someone is waiting for food or drinks, they have time to notice a sign, scan a QR code, and learn how TrackTune works.

Concession signage can also reach fans who missed the TrackTune message when they entered the facility.

Think of this as your second chance to introduce TrackTune after the racing has already started.

4. The Pit Entrance

TrackTune is not only useful from the grandstands. Racers, crew members, families, and others moving around a motorsports facility may also benefit from access to live announcer audio.

A QR code near the pit entrance can help people entering that area learn that TrackTune is available.

This can be particularly useful at facilities where the pits are far from PA speakers or where engines, generators, and equipment make announcements harder to hear.

5. Restroom and Common Areas

Restroom entrances and nearby common areas may not be the first places operators think about for race track marketing, but they have one major advantage: foot traffic.

Fans visit these areas throughout the event, giving your TrackTune signage repeated exposure.

A sign near a restroom entrance, handwashing station, or nearby hallway can remind fans that they can receive announcer audio through their phones.

Just make sure signage is placed in an appropriate public area where it is easy to see and scan.

Bonus: Victory Lane

If your track has a dedicated Victory Lane or winner's circle, consider adding TrackTune signage there too.

Victory Lane often becomes a focal point after a race. Fans gather, teams take photos, and tracks create content for social media.

TrackTune branding in the area can provide additional visibility while also appearing naturally in race night photos and videos.

Make the QR Code Easy to Use

Where you place the sign matters, but so does how you present it.

Avoid surrounding the QR code with too much information. Fans should be able to understand the purpose of the sign quickly.

A simple message can be enough:

Can't Hear the Announcer?
Listen Live With TrackTune.
Scan Here to Get Started.

Before every event, staff should also test any QR codes used around the facility to make sure they still point to the intended TrackTune page.

Help More Fans Find TrackTune

TrackTune delivers live announcer audio directly to mobile devices, helping fans stay informed and follow the racing more closely. Good signage helps make sure fans know that option is available.

Start with your ticket booth, front gate, concession stand, pit entrance, and common areas. Then look around your facility for other places where fans naturally stop or gather.

Learn more about TrackTune for Race Fans and see How TrackTune Works.