Help Your Fans Find TrackTune Before They Arrive

The best time to tell fans about TrackTune is not after the engines start. It is before they leave home.

TrackTune delivers live race announcer audio directly to fans through their mobile devices. By promoting TrackTune before race day, your track can give spectators time to learn what it does and get ready to listen when they arrive.

You do not need to completely change your marketing plan. In most cases, TrackTune can be added to communication channels your track already uses every week.

Here are five places to start.

1. Add TrackTune to Your Facebook Events

Facebook events are often one of the first places fans look for information about an upcoming race.

Along with your event date, gate times, ticket information, classes, and schedule, include a short note letting fans know TrackTune will be available.

Keep the message simple:

Can't always hear the PA over the engines? TrackTune delivers live announcer audio directly to your phone. Get set up before race day and listen at the track.

You can also include TrackTune in race week Facebook posts and reminders. Repeating the message gives fans more than one opportunity to see it before the event.

2. Put TrackTune on Your Track Website

Your website is another natural place to introduce fans to TrackTune.

Consider adding TrackTune information to your fan information page, race day FAQ, event pages, or other areas where spectators go to prepare for an upcoming event.

You do not need a long explanation. Tell fans that TrackTune provides live announcer audio through their mobile devices and give them a clear link to learn more.

For tracks using TrackTune throughout the season, this information can stay on the website instead of being added separately for every event.

3. Include TrackTune in Ticket Confirmation Emails

A ticket confirmation email reaches someone at exactly the right time: after they have decided to attend your event.

Along with parking information, gate times, schedules, and other race day details, add a short TrackTune section.

For example:

Hear more on race day with TrackTune. Live announcer audio is available on your mobile device. Learn about TrackTune before you arrive.

This gives fans time to prepare instead of first learning about TrackTune while they are walking through the front gate.

4. Reach Drivers and Teams Through Registration

Your spectators are not the only people who may want to know about TrackTune.

Drivers, teams, crew members, and families also spend race day throughout the facility. Adding TrackTune information to driver registration materials can help make these groups aware of the announcer audio available through the platform.

This could be included in a registration confirmation email, competitor information page, race weekend instructions, or other pre-event communication.

For tracks with large pit areas, this can be particularly useful because teams may spend much of the event away from the grandstands.

5. Add TrackTune to Your Weekly Newsletter

If your track sends a weekly email or race preview, give TrackTune a regular place in it.

You do not need to write a new TrackTune section every week. A short reminder near your race day information can be enough.

For example:

TrackTune is available this weekend. Get ready to hear live announcer audio directly from your mobile device.

Regular reminders can also help educate season-long fans who may have seen TrackTune signage at the facility but have not tried it yet.

Keep the Message Consistent

Whether you are posting on Facebook, updating your website, or sending an email, fans should receive the same basic message.

Tell them what TrackTune does, let them know it will be available at your event, and point them toward the information they need to get started.

A simple message works:

Hear the race announcer on your phone with TrackTune.

That message can be repeated across your digital marketing before race day and reinforced with TrackTune signage at the facility.

Start Before the Gates Open

TrackTune is designed to help motorsports fans clearly hear and follow live announcer audio. Promoting it ahead of time gives fans an opportunity to understand that option before the racing begins.

Start with the communication channels your track already has. Add TrackTune to your Facebook events, website, ticket confirmations, driver registration, and weekly newsletters.

Then, when fans arrive at the track and see TrackTune signage, they will already know what it is and why they may want to use it.

Learn more at TrackTune for Race Fans or see How TrackTune Works.